The market is healthy. The year-over-year decline is mainly because of the exceptional sales volume we experienced last March.

Gasoline price spikes will generally help sales of the Fit and compact cars in general.

Generally speaking, the longer you plan to keep the vehicle the more attractive the low APR is for you. On the other hand, if you plan to keep the vehicle for three years or less, the cash rebate may be better. In the shorter amount of time, you simply won't be able to make up as much in interest savings as you will with the cash rebate.

If people are comparing sticker prices, lower prices will certainly make their cars more attractive. What really brings success to brands is good product. Playing with pricing alone isn't going to enable them to recover their market share. But I do believe a lot of their cars are overpriced and they needed an adjustment.

If people go in with the idea they are saving money, they are mistaken,

I have not heard anything negative for these vehicles. From what we can tell, so far, so good.

In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.

Incentives do work, up to a certain point, to give sort of a stimuli to sales and bring showroom traffic. It's just that you can't rely on incentives to bring people into the showroom day after day. It gives people a sense of urgency. You need to get this deal now because tomorrow, it's not going to be here.

The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'

It's not a surprise at all, and I think it will continue in the near future the next three to five years.